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The Full Story


VOYA is a leading global lifestyle brand that promotes sustainable organic luxury.
Grounded in science but inspired by the Atlantic Ocean and the ancient Irish tradition of seaweed bathing, well-being has always been at the heart of everything we do.


Organic / Tradition / Family / Innovation / Challenging / Curious

This is a story of innovation, heritage and a belief that there must be a better way.


Seaweed is a fully renewable natural resource in Ireland. From sea to skin, we go to great lengths to maintain the unique purity of our seaweed. We do not need to use any of our precious freshwater resources for irrigation; we do not require the use of fertiliser, pesticides, or even soil. Every step in our process is natural and sustainable.

Seaweed naturally absorbs carbon dioxide from the atmosphere acting as what to refer to carbon sinks, as its growth rate is about 30% to 60% times the rate of land-based plants. All scientific research indicates that seaweed will play a huge role in fighting climate change by absorbing carbon emissions, regenerating marine escosystems, creating biofuel and renewable plastics as well as generating marine protein for years to come.




Our products are packaged using recycled, recyclable, or biodegradable materials. Our carton packaging board is a special blend of FSC certified pulps using our own harvested seaweed and our packing chips are 100% biodegradable and dissolve in water. VOYA use glass or 100% recycled plastics where possible.


VOYA is proud to be a cruelty-free brand, we are totally opposed to the practice of animal testing in cosmetic research. We do not test any products on animals and have an agreement with our contract manufacturers that they do not or will never be involved in animal testing of any kind. Our current certification with PETA.

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